Brand & Content Lead
North Shore Billet | Whistler, BC, Canada
About North Shore Billet
North Shore Billet (NSB) is an independent mountain bike component brand based in Whistler, British Columbia. We design and manufacture high-performance mountain bike components, including cranks, chainrings, pedals, and other precision-machined parts.
We are a small, hands-on team passionate about mountain biking, engineering, and creating quality products. As our brand continues to grow, we are looking for someone who can help strengthen our online presence, create engaging content, and drive sales through digital marketing.
Position Overview
We are looking for a creative and technically skilled Brand & Content Lead to take ownership of NSB's marketing activities.
This is a hands-on role combining photography, videography, video editing, social media management, paid advertising, and e-commerce management.
The ideal candidate is comfortable behind a camera, confident editing professional video content, understands digital advertising, and has experience managing a Shopify store. They should be able to independently plan and produce content while also understanding how marketing performance translates into website traffic and sales.
Key Responsibilities
Photography, Videography & Content Creation
- Plan, shoot, and edit high-quality photo and video content featuring NSB products, manufacturing processes, team members, sponsored riders, and mountain biking events.
- Capture product photography, lifestyle content, behind-the-scenes footage, and promotional material.
- Edit short-form videos, Instagram Reels, and other marketing content.
- Independently manage the content creation process, from planning and filming to editing and publishing.
- Maintain a consistent visual identity and brand style.
Video Editing & Creative Software
- Edit professional video content using DaVinci Resolve or Adobe Premiere Pro.
- Work with photo editing tools such as Adobe Lightroom and Photoshop.
- Create engaging visual content for social media, advertising, and the website.
- Adapt content to different platforms and formats.
Social Media Management
- Manage NSB's social media channels, primarily Instagram and Facebook.
- Plan and maintain a content calendar.
- Write engaging captions and create product announcements.
- Schedule, publish, and monitor social media content.
- Engage with the mountain biking community, riders, customers, and industry partners.
Paid Advertising & Digital Marketing
- Create, manage, and optimize paid advertising campaigns through Meta Ads Manager and Google Ads.
- Develop advertising creatives, audiences, and campaign strategies.
- Monitor advertising budgets and campaign performance.
- Analyze key metrics, including reach, engagement, CTR, CPC, conversions, and ROAS.
- Optimize campaigns to increase website traffic, customer acquisition, and online sales.
- Prepare regular marketing performance reports.
Shopify & E-commerce Management
- Manage and maintain the NSB Shopify website.
- Create and update product listings, descriptions, images, and collections.
- Manage website content, promotions, and product availability.
- Improve website navigation and the overall customer shopping experience.
- Optimize product pages and website content for SEO.
- Monitor website performance and identify opportunities to improve conversion rates.
Brand Development & Partnerships
- Coordinate content and collaborations with sponsored riders, teams, photographers, and industry partners.
- Support product launches, sponsorships, events, and promotional campaigns.
- Develop creative ideas to increase brand awareness within the mountain biking community.
Required Qualifications & Skills
- Previous experience in digital marketing, content creation, or a similar role.
- Practical experience with photography and videography.
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Experience with photo editing software such as Lightroom or Photoshop.
- Strong video editing skills such as DaVinci Resolve or Adobe Premiere Pro.
- Good understanding of social media platforms and digital marketing trends.
- Strong written and verbal communication skills in English.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Creative mindset with an understanding of marketing performance and business goals.
Additional Assets
- Experience with Google Ads and Google Analytics 4.
- SEO and email marketing knowledge.
- Hands-on experience creating and managing paid advertising campaigns, particularly Meta Ads.
- Experience managing Shopify stores and e-commerce websites.
- Experience in the cycling, mountain biking, or outdoor industry.
- Personal interest in mountain biking and familiarity with the Whistler riding community.
- Basic graphic design skills.
What We Offer
- Opportunity to work with an independent mountain bike component brand.
- A small, passionate team based in Whistler.
- Employee discounts on NSB products and industry discounts.
- A creative, hands-on role with room to take ownership of projects.
- Opportunity to contribute directly to the growth and development of the brand.
Location: Function Junction, Whistler, BC
Position: Full-time